Sport as a commodity: A Marxist view

Sport becomes a commodity when its producers transfer it, via exchange, to a separate group of consumers. (Hardy, 1997, p. 344)

Sport is produced, packaged and sold like any other commodity on the market for mass consumption at enormous profits (Hargreaves, 1982, p. 41).

Capitalism has shaped sport in its own image (Brohm, 1983, p. 38).