KFC, Subway top candidates for NASCAR
naming rights
SCENEDAILY
KFC and Subway appear to be the two leading candidates to take over naming rights for the NASCAR Busch Series, according to the Street & Smith's SportsBusiness Journal.
The story in this week's issue says that several companies have participated in negotiations with NASCAR and ESPN at one time. The entities are working together to sell the sponsorship, which is expected to cost about $30 million a year, according to the report.
That number triples what current sponsor Anheuser-Busch, which announced in December it would end its sponsorship after a 25-year run, has been paying.
Sources also told the publication that Dish Network could emerge as a candidate, though NASCAR's partnership with DirecTV seems to make that difficult. DirecTV broadcasts "HotPass" during the race and is the sanctioning body's official TV partner.
SCENEDAILY
KFC and Subway appear to be the two leading candidates to take over naming rights for the NASCAR Busch Series, according to the Street & Smith's SportsBusiness Journal.
The story in this week's issue says that several companies have participated in negotiations with NASCAR and ESPN at one time. The entities are working together to sell the sponsorship, which is expected to cost about $30 million a year, according to the report.
That number triples what current sponsor Anheuser-Busch, which announced in December it would end its sponsorship after a 25-year run, has been paying.
Sources also told the publication that Dish Network could emerge as a candidate, though NASCAR's partnership with DirecTV seems to make that difficult. DirecTV broadcasts "HotPass" during the race and is the sanctioning body's official TV partner.
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