Study: U-20 World Cup contributed $114 million to GDP
Canadian Press
OTTAWA — The final bill on hosting the FIFA U-20 World Cup isn't in yet but a sports tourism group says the tournament was an economic success off the field.
The under-20 soccer tournament, held in six Canadian cities, contributed approximately $114 million to Canada's gross domestic product, according to an economic impact assessment by the Canadian Sport Tourism Alliance. The event also contributed an estimated $259.02 million in economic activity in the four host provinces, according to the study.
The figures include $63 million for the construction of BMO Field in Toronto, home to Major League Soccer's Toronto FC.
The 52-game tournament was held June 30 to July 22 in Toronto, Ottawa, Montreal, Victoria, Burnaby, and Edmonton. A tournament-record cumulative audience of 1.2 million took in the competition.
The information for the assessment was gathered by surveying more than 6,700 spectators on site. The spectators were asked about their spending on numerous expenses such as public transit, event tickets, accommodation and merchandise.
Gauging an event's impact is not easy. Some of the spending cited might have been destined to other areas of the economy anyway.
Still, the Canadian Sport Tourism Alliance said the report is reliable within 1.5 per cent — 19 times out of 20.
The total bill for hosting the event has still to be determined. Peter Montopoli, the Canadian Soccer Association's national event director, said he hopes to have final calculations on the cost of the tournament completed within the next month.
The CSA originally pegged the total event budget at between $25 million and $30 million.
In its 27-page report, the Canadian Sport Tourism Alliance found that the under-20 World Cup brought in between $5 million and $10 million in economic benefits in each of the host cities,
Canadian Sport Tourism Alliance was created in 2000 through a partnership with the Canadian Tourism Commission.
The organization has also done economic impact assessments on the 2006 world junior hockey championships, the 2005 Canada Summer Games, and the 2005 world aquatic championships, among other events.
Canadian Press
OTTAWA — The final bill on hosting the FIFA U-20 World Cup isn't in yet but a sports tourism group says the tournament was an economic success off the field.
The under-20 soccer tournament, held in six Canadian cities, contributed approximately $114 million to Canada's gross domestic product, according to an economic impact assessment by the Canadian Sport Tourism Alliance. The event also contributed an estimated $259.02 million in economic activity in the four host provinces, according to the study.
The figures include $63 million for the construction of BMO Field in Toronto, home to Major League Soccer's Toronto FC.
The 52-game tournament was held June 30 to July 22 in Toronto, Ottawa, Montreal, Victoria, Burnaby, and Edmonton. A tournament-record cumulative audience of 1.2 million took in the competition.
The information for the assessment was gathered by surveying more than 6,700 spectators on site. The spectators were asked about their spending on numerous expenses such as public transit, event tickets, accommodation and merchandise.
Gauging an event's impact is not easy. Some of the spending cited might have been destined to other areas of the economy anyway.
Still, the Canadian Sport Tourism Alliance said the report is reliable within 1.5 per cent — 19 times out of 20.
The total bill for hosting the event has still to be determined. Peter Montopoli, the Canadian Soccer Association's national event director, said he hopes to have final calculations on the cost of the tournament completed within the next month.
The CSA originally pegged the total event budget at between $25 million and $30 million.
In its 27-page report, the Canadian Sport Tourism Alliance found that the under-20 World Cup brought in between $5 million and $10 million in economic benefits in each of the host cities,
Canadian Sport Tourism Alliance was created in 2000 through a partnership with the Canadian Tourism Commission.
The organization has also done economic impact assessments on the 2006 world junior hockey championships, the 2005 Canada Summer Games, and the 2005 world aquatic championships, among other events.
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