SPORT MEDIATED: Consumer behavior knowledge for effective sports and event marketing (eBook, 2011) [UNB Libraries]

What is discourse?

An extended communication (often interactive) dealing with some particular topic (freedictionary.com)

A language or system of representation that has developed socially in order to make and circulate a coherent set of meanings about an important topic area (Fiske, 1987).

The social and cultural framework of institutions and assumptions that organize everyday language, thought and behaviour (Rowe, 1999).

The objective of a discourse is the "recognition of legitimacy through the misrecognition of arbitrariness" (Bourdieu, 1994, p. 163).

SPORT MEDIATED

Consumer behavior knowledge for effective sports and event marketing (eBook, 2011) [UNB Libraries]

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