SPORT MEDIATED: Arena Footbal

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Branding Grand Rapids

Arena Football League, a sport entertainment product brought to the consumer by the U.S. Army Recruiting Office, EA Sports and Slim Jim.

The Arena FB viewer

AFL2 v. AFL

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What is discourse?

An extended communication (often interactive) dealing with some particular topic (freedictionary.com)

A language or system of representation that has developed socially in order to make and circulate a coherent set of meanings about an important topic area (Fiske, 1987).

The social and cultural framework of institutions and assumptions that organize everyday language, thought and behaviour (Rowe, 1999).

The objective of a discourse is the "recognition of legitimacy through the misrecognition of arbitrariness" (Bourdieu, 1994, p. 163).

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